The first Private Residence Club and Fractional project at base of Durango Mountain Resort village.

The Challenge

Introduce the first mixed-use building made up of fractional suites and a penthouse level Private Residence Club, and generate the required pre-sales to execute the project.

The Action

Star Resort Group worked with Durango Mountain Resort to define the fractional and PRC mix along with use plans and the HOA budget and management plan. Star worked hand-in-hand with the sales team at Durango Mountain Resort to train them in the fractional and PRC product, leveraging their real estate expertise, and prospective buyer contact lists. Star provided all of the marketing planning and execution needed to generate the needed lead flow for the sales team, along with marketing follow up and referral programs to move prospective buyers through the sales process and generate new leads.

The Result

As planned, the project sold out over a five year period, generating $100,000,000.